Florence Osmund

Florence Osmund self-published her first book, The Coach House, earlier this year.  In that time she has picked up a lot of great marketing tips, and she shares them here.

1. Give me the “elevator pitch” for your book in five to ten sentences.

1945 Chicago.  Newlyweds Marie and Richard Marchetti have the perfect life together.  Or at least it seems until Marie discovers he secretly attends a mobster’s funeral.  And when she inadvertently interrupts a meeting between Richard and his so-called business associates, he causes her to fall down the basement steps, compelling her to run for her life.  Ending up in Atchison, Kansas, Marie quickly starts a new life for herself in a coach house apartment.  Ironically, it is the discovery of the identity of her real father and his ethnicity that changes her life more than Richard ever could.

2. Tell me about the marketing techniques you’ve used to sell your books. Which ones have been the most successful?

One thing is for sure: books don’t market themselves, so we indie authors have to be diligent and creative in our marketing efforts.  Two ‘musts’ I believe are creating a website and maintaining a blog.  People just expect it, and if you want to get the word out about yourself and your books, you have to have these.  Some other methods I’ve used are the creation of Amazon and Facebook author pages, adding links to my website and blog in my e-mail signature block, participating in online discussion groups, seeking out book reviews, subscribing to book promotion sites, sending out a good press release, including testimonials in my website and blog, participating in online interviews such as this one, contacting book club members, and networking with family and friends.  If all my Facebook friends were to re-post my book announcement, I would reach close to 10,000 more people.  That’s a lot of potential book sales!

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Rodney Page

Rodney Page first published a book in 2005, and seven years later has learned just how much the industry has changed.   Learn about the hybrid indie publisher he went with and which vendors he chooses for his marketing efforts.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Powers Not Delegated is a fast-moving political thriller set in current times. The reader will recognize many national challenges and circumstances in the book; they are based on reality.  And, though fiction, the book highlights the type of leadership and policies we, as a country, must embrace to effectively overcome those challenges.  The characters are vivid representations of the best and worst we have in our political system today.

2. Why did you become an indie writer?

Honestly, I first tried the traditional route for Powers Not Delegated, but soon learned the publishing landscape had changed dramatically since 2005 when my business book was published.  I was determined to get the book published, thought it was pretty good and that a large market existed for the genre and theme.  I researched the various self-publishing models, paying close attention not only to the relative costs, but the processes themselves; what I could do myself and what I would have to contract.  When it was all said and done, and I assessed my skills, I settled on a hybrid indie publisher.

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Guy Portman

Guy Portman is relatively new to the self-publishing world but is already picking up a lot.  Find out what he’s learned about effective use of social media and what he would do if he could start the process again.

1. Give me the “elevator pitch” for your book in five to ten sentences.

The following is the blurb for Charles Middleworth: What happens when Adrian, an actuary, has his banal and predictable existence turned upside down by sinister forces that he can neither understand nor control?  How will he react to a revelation that leaves his life in turmoil? Will he surrender or strive for redemption in an altered world, where rationality, scientific logic and algorithms no longer provide the answers?

2. Why did you become an indie writer?

It seemed like the most rational decision considering the current publishing situation.

3. Have you been traditionally published? Why or why not?

I have not attempted to go down the traditional route.  Charles Middleworth is not what I imagine publishers would necessarily consider a commercially viable commodity, like a vampire and/or erotica book for example.

4. How have you liked self-publishing so far?

It’s been a rewarding journey into the unknown.  I have a great deal yet to learn and appreciate the fact that it is going to take time to generate sales.

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